Displays/Posters.

Displays and posters were designed to be used by an entire network of investment brokers. The challenge was to create relevant and effective pieces that could be personalized. Templates were built and placeholders were included where variable information would populate the piece.  This was created using InDesign, taking advantage of the merge feature to make personalizing the pieces easy. Photos were researched, selected and customized to best fit the subject. Photoshop was used to touchup, enhance and modify images as necessary.

Brochures.

Designed catalogue style Corporate brochures for business use as well as bifold and tri fold sales brochures for end customers. These were created in InDesign also using the merge feature for personalized information.  Photos were researched and selected to best fit the subject. Photoshop was used to touchup, enhance and modify as necessary.

Logos. Stationery. Branding.

Created Corporate logos for Conferences, themes, services and incentive use. Also created logos and identity packages for investment brokers who opted to keep or create their own brand.  Planning and brainstorming and initial sketching went into every logo prior to building in Adobe Illustrator to create the final vector images.
A SAMPLING OF CONFERENCE, INCENTIVE AND SERVICE LOGOS.
A SAMPLING OF BRAND LOGOS FOR INDIVIDUAL BROKER BUSINESSES.
SEVERAL OPTIONS WERE OFFERED ON REVISED LOGOS

Mailers. Buckslips. Postcards.

Created individual and series mailers, postcards, buckslips and invites. Some were designed 3-up on a sheet to be printed and cut by the individual requesting the piece. Others were prepared for print and mailing.

Websites and pages.

Designed the layout of webpages and created sites for individual small businesses.

Miscellaneous.

Designed and created flyers in support of local charitable organizations.  Created infographics for company to illustrate message.
BEFORE
AFTER
STATIONERY PACKAGES

Newsletter Layout

Worked with writers to layout quarterly and monthly newsletters. Designed the masthead logos.

Award Winning Cover Advertisement

Designed Corporate advertisements that ran in industry magazines. This particular cover ad won an award from Bank Advisor and Boomer magazines for most read/response generated, based on the magazine’s survey.
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Jerry Reid Graphic Design Portfolio